Christopher WhitelySenior Director, Data Science and Research at Freewheel/Comcast
Christopher Whitely is Senior Director of Data Science and Research at Comcast / Freewheel, working with the product and engineering teams to advance data-driven marketing at scale. He has spearheaded multiple successful proof-of-concepts over the past few years, in areas such as pre-ad decision linear viewership validation, lookalike modeling, national representativeness, and viewership assignment.
Previously, as part of Comcast EBI, Chris led applied analysis projects and developed business intelligence tools to identify drivers of content performance and enhance networks’ programming/promotional strategies. Chris also led cross-platform research efforts at the Weather Channel and ad sales research at the national cable networks of NBCU. He holds an MBA from the University of Michigan Ross School of Business and a BA from Middlebury College.