Dave MastrofskiVice President - DIY Solutions at C+R Research
Dave Mastrofski, Vice President, has more than 25 years of expertise delivering insights from custom quantitative and syndicated research, as well as agency strategic planning. Since joining C+R in 2010, he has applied that experience to a breadth of custom analyses, including brand positioning, concept optimization, communications/brand health testing and tracking, creative development, packaging, attitude & usage studies, market segmentations and market opportunity identification.
In his role leading C+R’s DIY Solutions Division, Dave leverages the company’s vast experience in consumer research – as well as his own deep perspective leading hundreds of B2C and B2B studies – to champion uniquely effective, accessible solutions for clients with agile research needs. In 2020, C+R introduced the marketplace’s first and only turnkey Attitude & Usage report platform, A+U NOW®.