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June 7-10, 2021

Derron Wrubel
Consumer & Market Insights Manager at Nestle USA's Foods

Profile

Derron Wrubel is a Consumer & Marketplace Insights Manager with Nestle USA’s Foods Division responsible in his 10 years with Nestle for innovation, growth strategy and brand building for iconic brands Stouffer’s, DiGiorno, Lean Cuisine and her new sister, Life Cuisine.

His 20+ years as a career market researcher includes agency and client-side, global and domestic, consumer and B-to-B experience in CPG (for you and your pets), pharma, retail & media.

Derron most enjoys leading the exploration and implementation of new/ emerging research & innovation philosophy and methods to grow brands & improve new product success and speed to market.

Agenda Sessions

  • CASE STUDY: FROM NUANCE TO STRATEGY: HOW NESTLE ISLEVERAGING AND ACTIONING IN-DEPTH PERSONA INSIGHTS

    12:30pm