Jeffrey WuPrincipal Scientist - Global Sensory at MARS Wrigley
Jeffrey Wu is currently a Principal Scientist at MARS Wrigley within the Global Sensory in R&D. He has been working on consumer experience science and sensory research for over 12+ years. While holding a Ph.D. in Food Science and degrees in Biochemical Engineering as well as Education, he ventures into a broader career experience in fields such as consumer insights, user experience, modeling, innovation, medical biochemistry, etc. Being an innovator at heart, his passion has always been staying curious, translating consumers' dreams into tangible experience, and discovering human patterns beyond the bare eyes.