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June 7-10, 2021

Pam McClain
Sr Vice President, Group Director at Directions Research

Profile

Pam brings extensive experience across CPG, Restaurant, Healthcare, and Retail, and has worked with dozens of Fortune 500 clients. Her 25 years of research offer expertise with idea, concept and product testing and optimization, as well as strategic and foundational research such as A&U, segmentation, brand equity and pricing.
Pam brings both US and Global experience to her clients, having conducted research in nearly 60 countries around the world. In fact, her passion for learning, new experiences, and relationship building has taken her to 95 countries (and counting) and all 7 continents.

Agenda Sessions

  • CASE STUDY: THAT JIF'ING GOOD™: USING IDEASPRINT™ TO CREATE NOT-SO-NUTTY IDEAS THAT DELIGHT CONSUMERS

    12:00pm

Speakers at this event