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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Aaron Peterson
Senior Director, Content Strategy at Momentive

Profile

Aaron Peterson is Senior Director, Content Strategy at Momentive where he is responsible for shaping the research and thought leadership narratives that fuel content marketing strategy and integrated campaigns for Momentive market research solutions.

For the past 7+ years, Aaron has driven marketing and content strategy, managed press and PR, and executed hosted events and industry participation for Kantar. He was the 7-time author of Kantar's Media Reactions study (nee Getting Media Right) and produced Breakthrough, a highly-successful invitation-only annual summit of marketing leaders. He started his career at full-service agency Davis Advertising, where he began as an Account Coordinator and quickly moved up to a leader on the Charter Communications account.

Aaron has been featured with bylines and quotes in numerous major news and industry publications including WSJ CMO Today, Forbes, AdAge, Campaign, Marketing Dive, Digital Content Next, Media Post, and many others.

Agenda Sessions

  • TREND LENS // Disrupt or Disruptor: Using Research to Make Bold Decisions in Times of Change

    12:10pm

Speakers at this event