Aaron TellHead of Consumer Insights at Fandom
Aaron Tell is Head of Consumer Insights at Fandom where he is the voice of the consumer and oversees the primary research and UX research functions for both Fandom and Dungeons & Dragons Beyond. He joined Fandom in January 2021.
Prior to this, Aaron was the VP of Digital Insights & Analytics at the Digital Consumer Group of Fox Networks Group. In this role, he oversaw all analytics and reporting as well as primary and secondary research for FNG’s streaming video websites and apps including FOX NOW, FX NOW, National Geographic and FOX Sports Go.
In his career before joining Fox, Aaron was an executive at DIRECTV and YouTube and a strategy consultant at McKinsey & Company. He has an MBA from the Marshall School of Business and a BA from Wesleyan University. Aaron is based in Los Angeles, CA.