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Alexandra Howson
Vice President at Isobar


Alexandra has been with Isobar for over 20 years.As Vice President in the Marketing Intelligence Practice, she is responsible for some of the largest consulting and research engagements, working with clients in a wide range of industries spanning CPG, Retail, Financial services, Pharmaceuticals and Healthcare. Alex is an expert in market segmentation, targeting and positioning and, over the years, hasdirected numerous large-scale brand strategy development projects for companies including Procter & Gamble, Dr.Pepper Snapple Group, Pepsi, Kraft, 3M, ExxonMobil, Saks Fifth Avenue and Burberry.Able to speak French, Spanish and Russian, Alex has extensive experience in international markets and the coordination and execution of multi-country studies around the globe. She is a graduate of Princeton University where she received her Bachelor of Arts in History and Russian Studies.

Alexandra Howson's Network

Agenda Sessions

  • Uncovering the ‘Why’: How to enhance database segment personalization strategies