Alexia RavenVice President - Consumer Insights/Fan Lab at Warner Bros
Alexia leads the Consumer Insights team which provides Warner Bros. with insights important to the development of content, product, talent, marketing and distribution strategies across broadcast, syndication, cable and digital platforms. Insights into the “hearts, minds, and motives” of fans and consumers through both qualitative and quantitative research methodologies is critical to help inform business decisions.
In her role as VP, Alexia identifies key insights for brands such as DC Entertainment, Ellen, TMZ, The Real, and various other Warner Bros. IP. She spearheads global brand tracking studies as well as generational research that identifies potential business implications for content development, distribution and marketing strategies. Alexia is also an experienced Focus Group moderator and leads discussions and ideation sessions with all age levels of consumer segments, gauging their reactions to new and existing content, digital platforms, and exploring their overall media consumption habits.
Alexia was a participant in 2013's inaugural Time Warner Chairman’s Challenge initiated by Jeff Bewkes. The Chairman's Challenge was developed to drive innovation and build on the collective knowledge and creativity of high potential business executives. As one of thirty executives chosen across all Time Warner divisions, the Chairman’s Challenge was comprised of cross-function and cross-division teams that presented ideas and recommendations to Time Warner's senior management for creative new revenue opportunities.
Alexia is a major proponent of empowering young professionals. Over the past 9 years, she has led the Internship program in her department that has received various accolades from the company. Alexia also co-taught s a Cal State Northridge course on Audience Analysis for five years. "Providing rich opportunities for young minds to learn, share and express ideas, and grow and develop is an essential part of my leadership philosophy.”