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TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Alison Poston
Marketing Insights & Analytics Manager at McKee Foods Corporation

Profile

Alison Poston leads the Marketing Insights and Analytics department for McKee Foods Corporation. McKee Foods is a privately-held, family-owned company best known for Little Debbie® snack cakes, Sunbelt Bakery® granola products, Drake’s Cakes® and Fieldstone Bakery. Alison is responsible for providing insight and leadership to influence decisions around corporate initiatives, brand strategy, new product development, advertising messaging, and pricing. She has a Bachelor’s degree in Marketing from the University of Tennessee, Chattanooga and an MBA from the University of Tennessee, Knoxville. In her spare time Alison enjoys camping, watching sports and spending time with her children.

Agenda Sessions

  • Drake’s: A New Look, Message and Consumer Target

    2:30pm