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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Alyssa Ilov
SVP - Innovation Director at PNC


As a change agent and design thinking evangelist, Alyssa Ilov has been instrumental in shifting corporate cultures to embrace design driven innovation.

Alyssa leads the Experience Innovation team at PNC which drives innovation for customers, employees and partners. She is committed to instilling a customer centric approach to problem solving by executing and coaching human centered design techniques. She and her team enable all PNC to gain a deeper understanding of users in order to design products, services and experiences that are relevant, engaging and address customers’ unmet needs.

Prior to joining PNC, Alyssa served as Director of Consumer Experience with UPMC Health Plan where she focused on applying human centered design techniques to improve member and patient experiences through the development of services, tools and digital engagements. Previous to that Alyssa spent 10 years at a research design consultancy, Fathom, developing strategies and design directives for physical environments.

Agenda Sessions

  • BUSINESS CASE // PNC Creates a Cutting Edge Banking Experience by Activating User-Centered Insight and Design Thinking Methods


Speakers at this event