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Amishi Takalkar
CEO & Co-Founder at NAILBITER


Amishi is a Co-Founder, CEO, and architect of NAILBITER data products. She has a Masters in Market Research from the University of Texas  Arlington as well as an MBA and BA from the University of Mumbai. Over the past 4 years, Amishi has proven herself as a thought leader and innovator that is pushing the market research industry ahead of the pace of today’s shopper. She has established a track record of utilizing technology to gain meaningful consumer insight without losing focus on the customer and their needs. Since Co-Founding NAILBITER in 2014, Amishi has been most passionate about scaling behavioral sciences within market research. In the past two years Amishi has been widely recognized and praised by top CPG brands as a key supplier of actionable insight.

In addition to NAILBITER, Amishi had previously been a driving force behind multiple other high growth, tech based, market research companies such as Affinnova and AnswerLab. At Affinnova, Amishi was responsible for deploying several new data products to customers leading to the highest adoption rates in company history. Amishi is also a proud Member of YEC (Young Entrepreneur Council), an invite-only organization comprised of the country's most promising young entrepreneurs, and has been interviewed by leading publications such as Huffington Post and Forbes.

Agenda Sessions

  • Ditching Traditional Concept Screening Methods: How Category Context Yields Natural, Truer Reactions