Amy CohenSenior Director, Customer Transformation at Zappi
Amy has spent her market research career at the intersection of technology and consumer insights for the CPG industry. She started at IRI and then returned to the company in 2009. In her second stint there, she played a pivotal role in launching IRI’s consumer insights SaaS platform. As the platform evolved, Amy held positions in content design and training & adoption, blending her expertise in how CPGs use consumer data and insights and how they engage with technology.
Amy joined Zappi in 2021 as Senior Director, Customer Transformation, where she continues that integration of consumer insights and technology. Her current focus is helping customers including Reckitt, Colgate and Mars use their innovation and ad testing data, Zappi's platform capabilities and some creativity to uncover connected learning.
Amy holds a B.A from University of Rochester and an MBA from Boston University.