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TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Ana Vereen
Consumer Insights, Sr. Analyst at Nestle USA

Profile

Leveraging her background in field sales and customer development, Ana transitioned into consumer insights, within the Marketing Department, at Nestlé USA 3 years ago. Her approach to developing strong, consumer-first insights integrates analytic story-telling with careful attention to data trends. It is also inspired by her personal passion for travel and natural curiosity for learning about new cultures. Currently supporting Premium Waters including S. Pellegrino, Perrier and Aqua Panna, she has worked with multiple brands in the Nestlé umbrella including billion-dollar brands Stouffer’s and Coffee-Mate.

Agenda Sessions

  • Don’t Fail, Pivot! Using Qualitative Video Research to Guide Strategy After Launch

    11:45am