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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Anoop Jayakumar
Head of UX Research & Insights at MGM Resorts


Anoop has been practicing Experience Research for over 2 decades. 
 Has interest and expertise in product strategy, service design, process maturity, product measurements & solving all kinds of research problems (business, product, design). 
 Anoop believes in lifelong learning. Couple of quotes I use often
 1) Value needs to be created before it can be captured
 2) To a man with a hammer, everything looks like a nail

Agenda Sessions

  • PANEL DISCUSSION: Putting Insights into Action: The Missing Link between Data and Business Value