Bart LaCountVice President - Consumer Insights at PepsiCo Foods North America
Bart LaCount is VP, Consumer Insights at PepsiCo Foods North America. In this role he is responsible for tracking evolving consumer snacking behaviors, creating personalized moments of joy through Frito-Lay's unique approach to understanding its fans and putting insights into action across Frito-Lay's portfolio. Previously, Mr. LaCount served as VP and General Manager, Frito-Lay Immediate Consumption; Frito-Lay eCommerce Commercial Head and Senior Director of Marketing for D3 Media and Content Studio, among other roles. He began his career with PepsiCo in 2006 in the Quaker Foods & Snacks division in Chicago, holding a series of marketing roles across brand, digital, and shopper marketing. Prior to joining PepsiCo, he worked at Ford Motor Company for five years in product marketing and product development. Mr. LaCount holds an M.B.A. from the University of Michigan Ross School of Business, and master’s and bachelor’s degrees in Engineering from The Ohio State University.