Bianca Piluso

Vice President of Marketing Mix Analytics at NielsenIQ

Speaker

Bianca Piluso began her career at NielsenIQ (NIQ) as an analyst working on assortment and pricing models. After several years, she expanded her expertise to the manufacturing side where she took various roles in category management and trade strategy. In 2013, she began leading the delivery and sales within advanced analytics. Currently as Vice President of NIQ's Marketing Mix Analytics, she works daily with CPG brands to help them get the most out of their marketing dollars to optimize sales and ROI. Bianca has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.