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Brenna Ivey
Consumer Insights Manager at Wayfair


Brenna Ivey has spent her market research career working with Fortune 500 companies focused on technology, services, retail, and consumer packaged goods using both qualitative and quantitative research methods. She is passionate about helping companies become more human-minded, and ultimately more successful, by bringing the voices of consumers and end users into business decision-making. Brenna is adept at translating research findings into strategic insights that support business development. She is a skilled moderator who specializes in getting consumers to open up quickly, offer thoughtful and candid feedback, and interact with one another. She has extensive experience designing custom research, including new product/communications development, shopper journeys, and barrier/opportunity analysis.

Brenna holds a master's degree in anthropology and sociology of religion from the University of Chicago and a B.A. in Spanish and religious studies from Montclair State University.

Brenna Ivey's Network

Agenda Sessions

  • Beyond Van-Westendorp: Understanding Price, Quality and Value