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Brittany Wilson
Senior Manager, Consumer Insights at KFC


Brittany Wilson is the Senior Manager of Consumer Insights at Kentucky Fried Chicken. Brittany is the voice of the consumer for the organization; anchoring KFC’s communications and promotional activities in guest understanding. She is an advocate for pairing research with strategic judgment to enable better business decisions and accelerate growth. Prior to joining KFC, Brittany worked at Digitas and has a personal interest in media and communications.

Brittany Wilson's Network

Agenda Sessions

  • Behind KFC’s Secret Recipe for Nationwide Menu Optimization