Bruce Friend

CEO at Getwizer

Speaker

Bruce Friend is an industry-leading media, marketing insights and data intelligence executive who has amassed over 35 years of global experience in strategic planning and consumer data intelligence for many of the top global multi-media, entertainment, and technology brands.

In November 2023 Bruce was appointed CEO of Getwizer, a hybrid tech and services consumer insights platform, after a 3-year stint at Screen Engine/ASI, as Chief Data Monetization Officer.

Prior to this, Bruce served as President of Media and Entertainment at ResTech firms, Vision Critical, Maru/Matchbox and Ipsos/OTX. Bruce has also held senior executive insight and strategy positions at top global media and entertainment companies, Sony Pictures Entertainment, MTV International, Nickelodeon, HBO, The Disney Channel and Telemundo.

In addition to his professional background Bruce has served as President of the Market Research Council of New York (https://mrcouncil.org/about-us/); on the University of Alabama’s College of Communications and Information Sciences Board of Visitors; and on the Alumni Board of the College of Humanities and Fine Arts at the University of Massachusetts Amherst, where in 1999 he received the prestigious Chancellor’s Award.

In his spare time Bruce also runs his own advisory business, Friends Consulting Group, which helps consumer app companies monetize their data.