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Cal Liddle
Product Manager for Sample at Zappi


Cal is a product leader and technologist, working chiefly on all things sample-related. He manages sample quality and consistency, external supplier integrations, and fieldwork automation tools. Cal’s role sees him engaging with key players in the sample supply chain as well as key strategic partners for Zappi, working with PepsiCo and others ensure Zappi’s sample capabilities answer and exceed customer demands.

Zappi has built the world’s most powerful automated insights platform. They help global brands make better decisions that drive their product development, advertising, and promotional campaigns.

Prior to Zappi, Cal worked across the technology spectrum. His previous roles include building financial comparison tools, mortgages and pensions modelling tools, as well as cloud services monitoring solutions.

Cal Liddle's Network

Agenda Sessions

  • Shattering the Iron Triangle: Delivering Iterative Learning Through Automation


Speakers at this event