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Cathy Wray
Director, Customer Centricity at MassMutual

Profile

Cathy Wray is the Director of Customer Centricity at MassMutual, a new customer engagement team working to bring the customer voice to the client management process. Her team has designed an insights based customer engagement tool to help sales teams leverage insights in a new, more custom and consultative way. With 25+ years of marketing experience, Cathy has addressed consumer needs in innovations and product development and has solved systemic issues for a number of fortune 100 organizations. 

Cathy is a 2019 Researcher of the Year Award Finalist for The Marketing Research and Insights Excellence Awards Powered by Quirk’s; additionally her team is a finalist for the 2019 MR Impact Award.

Cathy Wray's Network

Agenda Sessions

  • Guided Selling Based on Customer Needs

    4:50pm

Speakers at this event