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November 15-17, 2021
Omni NashvilleNashville, TN

Cerita Bethea
Director - Behavioral Science and Culture at The Coca-Cola Company


Dedicated to bridging the gap between theory and practice, Cerita has spent over three decades applying principles of Behavioral Science to standard work in Marketing and Marketing Research, Product Development, Innovation, and Design having earned a PhD in Cognitive Psychology. Her career spans the automotive industry at both Ford Motor Company and Toyota as lead Human Factors Engineer, to Kimberly-Clark Corp where she led the adoption of Behavioral frameworks to drive brand building platforms, and most recently at The Coca-Cola Company where she leverages models of behavior and decision making at scale to fuel and sustain brand growth. She has a passion for mentoring the next generation of Behavioral Scientists as well as empowering organizations to confidently activate Behavioral insights to yield measurable and impactful business results.

Agenda Sessions

  • TRUST CIRCLE // Who Has the Crystal Ball: Who or What Can Predict the Future?