Chad HollemanHead of Consumer Insights at Fruit of the Loom
Chad Holleman is the Head of Consumer Insights at Fruit of the Loom, Inc., a leader in the apparel and sporting goods industries. Leading consumer & market insights for iconic brands such as Fruit of the Loom, Russell Athletic, and Spalding has been a passion for Chad over the last 18 years.
Through strong partnerships, he has continued to build a culture of learning that creates a deep understanding of consumer segments, while delivering actionable insights that have been a catalyst for driving growth and shaping business strategy across the portfolio of brands and categories served.
Chad received his BBA and MMR from the Terry College of Business, University of Georgia. In addition to matriculating at the University of Georgia, Chad served as the kicker for the Georgia Bulldogs.