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TMRE: The Market Research Event
October 8-10, 2024
Loews Royal Pacific ResortOrlando

Charlie Rader
Baby and Family Care PRT NA at Procter & Gamble
Speaker

Profile

Charlie is a 29-year consumer research veteran of P&G R&D where he is a research design consultant for the Baby and Family Care businesses. He has been working in research tech since 2007 having built internal capability in online collaging, text, and video analytics. Refining the learning objectives of his teams and connecting them to the best-in-class agencies and methods with a behavioral lens to drive action on projects is the most rewarding part of his job.

Agenda Sessions

  • Smart Conversations: How AI is Redefining Qualitative Research

    3:15pm