Chris LinzerDirector at Celgene
25+ years experience in Pharma including Sales, Sales Management, Marketing, Market Research and Competitive Intelligence
Partnership and Integration: Maximizing the Impact of a Small Team
A before and after case study of how a Market Research and Competitive Intelligence team at Celgene went from being tactical consultants to strategic partners. What were the catalysts for change? Who were the champions for change? What was the process? What impact did we have?
-Working smarter not harder requires commitment and leadership
-Earning your seat at the table as a business partner is step one. Keeping your seat at the table requires consistent and impactful engagement
-Decision makers throughout an organization will maximize their impact by integrating Market Research and Competitive Intelligence experts into their decision making from the start