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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Christopher Frank
Vice President at American Express


Christopher Frank is a 27-year seasoned professional in market research. For the past 14 years at American Express, he has focused on transforming the speed, relevancy, and impact of insights to influence marketing strategy. Prior to joining Amex, Chris spent ten years at Microsoft, worked for Accenture and founded two technology start-ups. He is a two-time author with his latest book, Decisions Over Decimals, having just been released. He teaches decision making at Columbia University.

Agenda Sessions

  • Youth Brand Lab: The Anatomy of a Successful Gen Z Brand