Douglas HealySenior Director , Consumer Insights - Gatorade at PepsiCo
Doug Healy is currently the Senior Director of Consumer Insights for Gatorade. In this role, he leads a team that identifies the qualitative and quantitative narratives within consumer behavior that influence the brand’s innovation strategy, trade activity, and pricing strategy.
Joining Gatorade in 2017, Doug works across the Gatorade business unit to help bring a deeper empathetic understanding of the consumer. He is also heavily involved in creating unique plans of action for the brand, playing a critical role in the development of Gatorade’s new sugarless alternative to Gatorade Thirst Quencher, Gatorade Zero.
An eight-year PepsiCo veteran, Doug started his PepsiCo career at Quaker Oats where he worked on base business, innovation, multicultural insights, communication development. During his time at Quaker, he served as the liaison for Quaker’s partnership with 1871, Chicago’s Technology and Entrepreneurship Center and co-lead Quaker’s Innovation Culture Team.
Prior to PepsiCo, Doug has worked both on the client and supplier side of consumer insights, beginning his career with HealthFocus International, where he provided insights and helped companies develop their consumer health and wellness strategies. Following that, Doug worked at Barilla America for three years before moving to PepsiCo in 2010.