Elita BahamVice President/Managing Director, Consumer Insights at OneMain Financial
Elita is the head of consumer insights for OneMain Financial, the country's largest lending-exclusive financial company with over 1,400 branches and 100+ years of history.
She serves in a key advisory role to senior leaders across the organization, influencing strategic decision-making through customer data and compelling storytelling. In this role she is responsible for building the consumer insights program and team, providing actionable insights to improve the customer experience, inform innovation, and optimize the brand.
Elita has over 15 years of experience supporting brand growth across a variety of industries, including financial services, retail, food, and pharma consumer packaged goods, and has experience in building the consumer insights function from the ground up.
Elita lives in Philadelphia with her husband and two children. Outside of work, she practices mindfulness mediation and loves cooking homemade dishes for her family and friends. She cares deeply about the environment and sustainability and serves on the board of a non-profit educational urban farm dedicated to promoting social wellness through community green space.