Eric Chang

Director, Financial Advisor Insights at Prudential

Eric Chang is a 20-year professional of market research. As Director of Market Research at Prudential, he is responsible for identifying and filling in insights gaps to inform better decision-making in the areas of marketing, branding, strategy, product development and sales. Eric leads a team that focuses on gathering feedback from financial advisors – a critical B-B-C target audience for Prudential. Prior to Prudential, Eric held insight gathering roles at both client-side and vendor-side organizations.