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TMRE: The Market Research Event

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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Eric Chang
Director, Financial Advisor Insights at Prudential
Speaker

Profile

Eric Chang is a 20-year professional of market research. As Director of Market Research at Prudential, he is responsible for identifying and filling in insights gaps to inform better decision-making in the areas of marketing, branding, strategy, product development and sales. Eric leads a team that focuses on gathering feedback from financial advisors – a critical B-B-C target audience for Prudential. Prior to Prudential, Eric held insight gathering roles at both client-side and vendor-side organizations.

Agenda Sessions

  • Flash in the Panels: Shedding Light on Audience Perspectives Through Multiple Online Audience Communities

    3:40pm