Erica Norton

Sr. Director, Consumer Insights at The Hershey Company

Speaker

Erica Norton is Sr. Director, Consumer Insights for The Hershey Company. In this role, she is responsible for driving Hershey’s consumer understanding across the organization, focusing on leveraging consumer-driven data to identify insights that will unlock growth for each of our brands/businesses.

Prior to joining Hershey in February 2015, Erica worked for The Cambridge Group, where she was a Project Director, focusing on bringing demand-driven growth strategies to a range of both US and global clients. She has significant experience within consumer research, strategy and marketing, including consumer segmentation, brand positioning and new product innovation.