Erika DaleHead of Strategy at Article Group
Erika Dale leads the strategy team at Article Group, an integrated product marketing agency that specializes in creating narratives and go-to-market strategies. Working with some of the most established companies in tech like Google and Salesforce, to unicorns and aspiring unicorns, the common thread is her ability to understand the customer and develop communications to meet their needs. During her career Erika has launched or repositioned over 40 brands in the US and abroad, winning Webby & Effie awards for both creativity and effectiveness. Her work has spanned product categories from beauty to pharma, to consumer packaged goods, to financial services, at all budget levels, and to different target audiences. Erika possesses a sense of optimism where the possibilities are endless. She loves working with clients, uncovering insights, and making things that get results.