This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Erika Dale
Head of Strategy at Article Group


Erika Dale leads the strategy team at Article Group, an integrated product marketing agency that specializes in creating narratives and go-to-market strategies. Working with some of the most established companies in tech like Google and Salesforce, to unicorns and aspiring unicorns, the common thread is her ability to understand the customer and develop communications to meet their needs. During her career Erika has launched or repositioned over 40 brands in the US and abroad, winning Webby & Effie awards for both creativity and effectiveness. Her work has spanned product categories from beauty to pharma, to consumer packaged goods, to financial services, at all budget levels, and to different target audiences. Erika possesses a sense of optimism where the possibilities are endless. She loves working with clients, uncovering insights, and making things that get results. 

Agenda Sessions

  • Using AI and Machine Learning to Gain Fast and Reliable Insights for an Important Client