Erin FredericksEnterprise Director, Customer Insights at NumeratorSpeaker
Profile
Erin Fredericks is a well-versed market research professional with a strong background in consumer insights, client strategy and data analytics. Currently at Numerator, she prides herself on developing actionable insights and driving data-backed business decisions for customers, starting with a strong foundation of behavioral data from verified buyers. With a keen ability to interpret complex data and identify market trends, Erin loves building client relationships as a trusted partner that inspires business growth through consumer-centric strategies. Prior to Numerator, Erin spent time with both Dynata and Navigate Research, where she specialized in supporting client’s end-to-end research needs.
Outside of work, she enjoys skiing, reading, and traveling, which fuel her creativity and broaden her perspective. Erin’s diverse interests and professional background help her stay up on current market conditions and be a well-rounded and forward-thinking leader in market research.
Agenda Sessions
Skip the Screeners: Learn how KDP Removes Recall Bias by Leveraging Known Buyers to Unlock Fast, Differentiated Insights
, 2:05pmView Session