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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Fran Guzman
Shopper Insights Lead at Kraft Heinz


Fran Guzman built a career on understanding the relationship between people and the food they consume. He leads the shopper insights team for non-grocery retailers at KraftHeinz and previously led the consumer insights team for a $3B+ healthy snacks & beverages portfolio. Prior to that, he worked in similar roles at Keurig Dr Pepper and Sonic Drive-in and spent three years in consulting supporting CPG clients with innovation, marketing strategy, and category management initiatives.

Fran has an MBA from UT Austin and BA from UC Berkeley. He resides in Chicago, IL.

Agenda Sessions

  • PANEL DISCUSSION // Insights 2021: The Inclusivity Question