Giselle BowieExecutive Director, Franchises, Experiences & Product Insights at Warner Bros
Giselle is Executive Director of the Franchises, Experiences and Product Insights group at Warner Bros. Studios. Her research informs product development of Warner Bros. licensed franchises and theme park/tour experiences. Over her 15 year career, she’s worked in Consumer Insights at Kellogg’s, Mattel, and 3M with a focus on a range of audiences including kids, parents, and adults. She is naturally curious and enjoys exploring the motivations behind why people do what they do. Entertainment is a personal passion since she was a kid, but just don’t ask her what her favorite movie is…there are too many to pick only one!