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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Heather O'Shea
Global Head of Ad Research and Insights at Snap Inc.


Heather O’Shea is a passionate digital ad insights leader with over 15 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently head of global ad research & insights at Snap. In her role, she produces thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence.

During her career, she has conducted market and media research for a wide variety of advertisers, including Twitter, Johnson & Johnson, Colgate-Palmolive and Sony. She received her M.B.A. in marketing from Baruch College at the City University of New York and she participates on the board of directors for the Advertising Research Foundation's Women in Analytics group.

Agenda Sessions

  • PANEL DISCUSSION: Partner Dynamics - Reinventing What, How & With Whom