This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TMRE: The Market Research Event
October 8-10, 2024
Loews Royal Pacific ResortOrlando

Heiko Schäfer
Global Head of Insights Excellence at Kimberly-Clark
Speaker

Profile

As Global Head of Insights Excellence at Kimberly-Clark, Heiko Schäfer leads the development of insights and foresights capabilities for the Enterprise. His prior roles at Kimberly-Clark include Global Head of Insights & Analytics for the consumer tissue sector, Marketing & Business Manager for baby & child care in China, Head of Consumer Insights for Asia-Pacific, and Head of Consumer Insights for all developing & emerging markets.

Outside of Kimberly-Clark, Heiko led the Customer Insights & Analytics teams for Marketing and Merchandising at Walmart US and served as Vice-President of Consumer & Market Insights at Henkel North America.

A native of Germany, Heiko holds undergraduate and graduate degrees in Business Administration from the Universities of Würzburg and Trier.

Agenda Sessions

  • Panel: The Whys that Lead You to the Now Whats: Leveraging Behavioral Science for Agile Insights

    4:05pm