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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Jaclyn Williams
North America Research & Insights Partner at TikTok


Jaclyn Williams is part of the Marketing Science team at TikTok. Using quantitative research methodologies and the most up-to-date technologies, Jaclyn designs and delivers large scale thought leadership research studies to help internal stakeholders and external partners understand the unique benefits of the platform and how best to engage with TikTok's growing community. Jaclyn has several years of market research experience, previously working for Nielsen, MRC Data, and PRS IN VIVO, specializing in quant methods focused on entertainment, CPG, retail, and advertising.

Agenda Sessions

  • Drivers of Entertaining Ads