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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Jeff Meleski
CEO at Coherency


Jeff Meleski is CEO and co-founder of Coherency, an insights and strategy firm that specializes in helping brands decipher the emotional and rational logic that drives customer behavior. Jeff is passionate about helping clients solve their business challenges through proprietary research methodologies and inspired storytelling designed to deepen the connection between brands and consumers.

Previously, Jeff served as Chief Growth Officer and as a member of the Executive Leadership Team at C Space. He has also held senior leadership positions at Procter & Gamble, AT&T, and The Forum Corporation.

Jeff earned an MBA with an emphasis in Marketing and Management Strategy from Northwestern University’s Kellogg School of Management and holds a BA in Management from Michigan State University.

Jeff splits his time between Southern California and New York City. He is actively involved with charities including Broadway Cares, Gods Love We Deliver, and The Trevor Project.

Agenda Sessions

  • BUSINESS CASE // Rethink Your Brand Tracker: How Mastercard has Turned its Brand Tracker into a Brand Builder