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November 15-17, 2021
Omni NashvilleNashville, TN

Jessica Southard
Senior Manager, Consumer and Market Insights at Mars

Profile

Jessica Southard is a Senior Insights Leader at Mars, Incorporated currently managing their Strategic Foresight and Innovation programs globally.  She has a combined 19 years of CPG “insights” and military “intelligence” experience with numerous roles both local and global across P&G and Mars.  She is an extreme learner with a strong bias for action and is most known at Mars for her passion and success in applying behavioral and cognitive science to marketing, business, and driving change within an organization.  She’s fascinated with the human brain and the illusive “why” behind human behavior, consistently applying both to convert “insights” into compelling recommendations that are distinct, memorable, and effective at driving action.  Outside of work, she is an avid runner, and busy mom of three living in Nashville, TN.

Agenda Sessions

  • CANDID CONVERSATIONS // Research Evolved. Industry Trends Driving Buyer Behavior // In Partnership with ESOMAR

    12:10pm