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TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Jorge Martinez-Bonilla
Senior Vice President - CultureBeat at C+R Research

Profile

For more than 20 years, Jorge Martínez-Bonilla has been providing research and consulting in the U.S. and Latin America. As a senior vice president and partner at C+R Research, he leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes.

Jorge's expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development and innovation, consumer segmentation, brand positioning, advertising, and communications development. Beyond his work with the general population, Jorge specializes in multicultural consumer research and has led research initiatives among all the US Hispanic groups as well as African American and Asian American consumers.

Agenda Sessions

  • Enhancing Multicultural Empathy on the Marketing Team

    11:45am

Speakers at this event