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Julio Franco
EVP - Global Customer Team at Zappi


Julio is head of Zappi’s Global Customer Team.  His team is focused on helping our customers transform how they engage with and utilize insights to create enterprise-wide value from their Zappi platform.

Prior to joining Zappi in 2016, Julio led insights for North America at AIG Consumer Insurance and operated as part of a leadership team that developed and established the CI function globally. 

Earlier in his career, he was a Vice President with Ipsos, where he worked at for over 10 years and developed expertise across qualitative and quantitative methodologies on a global level. Julio’s career in market research started in the early ‘00s in his native Colombia, but he describes himself as a market research lifer, being deeply involved in the industry before it started paying the bills.

Driven by a passion for people and an undying compulsion to understand them, he is also equipped with a degree in psychology. 

Julio Franco's Network

Agenda Sessions

  • Experian’s Insights Transformation Experience: The Road to Systematic Market Research