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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Karen Kraft
Associate Director, Consumer Insights & Analytics at Johnsonville


Karen has over 25 years of client and vendor insights experience across a wide variety of categories.  Helping turn insights garnered from consumer stories into new innovations is one of her passions.

Agenda Sessions

  • Getting the Snacking Job Done: From Jobs-to-Be-Done Inspiration to In-Market Consumer Reaction

  • Panel Discussion: Partner Dynamics - Reinventing What, How & With Whom