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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Karen Lee
Director - Shopper Insights at Canopy Growth


Karen Lee has over 15 years experience in Shopper and Consumer Insights across many exciting industries. She currently leads Shopper Insights at Canopy Growth Corporation across both the Canadian and US markets. She is an excited advocate for safe and legal cannabis use. Prior to joining Canopy, Karen was the Senior Shopper Insights Manager at Mars Petcare, commonly known as "the cat lady". She was an integral part of research designing the Petcare aisle of the future and took the cat portfolio to the next level with key retailers. Before Mars, she was part of The LEGO Group, heading up Customer Experience measurement in owned LEGO Retail channels and Shopper Insights in the Americas market. She started her career at Family Dollar after obtaining a BA and MA in Cultural Anthropology.

Agenda Sessions

  • TREND LENS // The New World of Cannabis - CBD in the US