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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando

Kirstin Hamlyn
Senior Research Manager at Microsoft


Kirstin is a product marketing researcher for the Microsoft commercial business. She leads research for Microsoft Cloud, the Azure brand, and the industry portfolio. Most recently, she has been working on brand strategy for Microsoft’s newest AI product, Copilot. Before joining Microsoft, Kirstin was Head of Customer Insights for a retailer in New Zealand, and prior to that, she was a Sr. Research Manager at Walmart. Kirstin holds an MBA from the University of Wisconsin, AC Nielsen Center for Marketing Research, and BAs in Geography & Political Science from the University of Washington. Kirstin loves to travel and has been to all seven continents. She even spent a summer working at a National Science Foundation research station in Antarctica.

Agenda Sessions

  • Reimagining Pricing Research: AI Agents and System 2 Thinking