Laura BergaHead of Data & Insights at HBO Latin America
Laura Berga is the Head of Data & Insights for HBO Max Latin America at Warnermedia, a leader in its region for premium entertainment. During a career spanning over twenty years, Laura has fine-tuned her talents in meeting the strategic, consumer and business research needs of diverse companies.
In her current role at HBO Max, Laura oversees a team of analysts that provides the organization with brand and audience measurement, marketing analytics and optimization, as well as consumer insights and business intelligence.
Laura holds a Bachelor of Science in Advertising and Graphic Design degree and a Master of Business Administration with a specialization in Marketing and Finance from the University of Miami.