Leslie BedardVP Director of Brand Strategy at Juniper Park\TBWA
Lesley is a 27-year Marketing specialist with extensive experience in brand strategy and communication planning across a broad range of brands and industries. She built her career in Brand Management at Kraft Foods for 16 years, joining Juniper Park\TBWA in 2009.
She has lead disruptive strategies for a broad range of brands and industries: Beverages (Tropicana, Miller Lite), Food Service (McDonalds), Insurance (Allstate), Beauty (EOS), Software (Microsoft) and Financial Services (Capital Group).
Lesley’s long-standing success is founded on her astute business savvy coupled with her sharp ability to dig below the surface and identify insights that become the foundation of a strong messaging and communication. Lesley utilizes a collaborative approach and her passion to win is contagious.