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November 15-17, 2021
Omni NashvilleNashville, TN

Lisa Saxon Reed
Global Director, Sensory at Mars Wrigley Confectionary

Profile

In her 25+ years working across multiple business functions and product categories, Lisa has dedicated herself to understanding consumers and developing tools to identify, nurture, and evaluate a range of communication, product, and packaging ideas. She’s passionate about holistic design and delivering business teams what they need to bring category-building ideas quickly to market.

Lisa joined Mars to help transform the consumer insight capability in R&D/Design. Over her 9 years at Mars, she is best known as a passionate advocate of consumers and a tireless builder of global functional teams. She helped transform the R&D Consumer Insight capability at Wrigley, unlocked the power of a combined Wrigley Sensory + Design team, and most recently leads the combined Global Sensory team at Mars Wrigley.

Prior to joining MARS, Lisa worked at Unilever and P&G. At Unilever Lisa experienced the power of holistic design in unleashing unprecedented global brand growth on Axe and Dove and has been a champion of creating holistic consumer experiences ever since.

Lisa completed her BA at Miami University (Ohio) and earned her MBA at the Kellogg School of Management at Northwestern University.

Professionally, Lisa is passionate about disruptive innovation and how to uncover and bring these ideas to market in large CPG companies. You'll often find her quoting the Wall Street Journal and books about Pixar, Steve Jobs, and Clayton Christensen. On a personal level, Lisa and her husband, Alan, live in Oak Park and have two teenagers. Lisa is also on the board of her church and is active in local politics.

Agenda Sessions

  • PANEL DISCUSSION // Getting to One Version of the Truth: Finding Insight in a Complex Data Ecosystem

    11:40am