Mackenzi CrankLead Design Researcher - Customer Voice Platform at Walmart
Mackenzi Crank is the Lead Design Researcher on the Walmart Customer Voice Platform, responsible for Customer Experience survey research for Walmart stores, online, and omni-channel experiences. Her role involves driving innovation in customer experience measurement as well as the survey taking experience for Walmart customers. She has held senior level research roles in both the insurance and retail industry, aiding decision makers through voice of the customer and voice of the associate. She is passionate about injecting customer and associate voice into decision making and telling stories with data.