Nihan BruntonSenior Director, Global Consumer Insights at Marriott International
Nihan is a strategy-minded insights and business professional known for strong leadership and business impact. Nihan helps businesses define their consumer needs and desires, resonate with their consumers, innovate, and grow. She has 14 years of experience leading complex, high profile, multi-brand, global consumer insight initiatives and programs across the hospitality, e-learning, and media industries. She leads strategic consumer insight platforms and provides leading-edge expertise in the market research discipline and brand strategy consulting. She is highly skilled in synthesis of research against strategic business questions to inform brand and product strategy, marketing and innovation.
Nihan has been with Marriott International for 8 years. In her current role, she is leading the global market research efforts across 30 brands in the portfolio, Marriott Bonvoy program and growth efforts to package consumer insights into actionable steps for the business. Prior to that, Nihan supported The Ritz-Carlton and JW Marriott brands in the luxury tier for their consumer insight needs related to design strategy and brand initiatives. Prior to joining Marriott, Nihan worked as consumer insight/market research expert at Rosetta Stone and Discovery Communications where she led several large scale quantitative and qualitative market research studies and brought voice of consumer to the decision making process. Nihan has a Bachelor of Science in Political Science from Istanbul University, a Master of Business Administration and a Master of Science in Economics from Wright State University. Her interests include travel, Pilates, running, and scuba diving.